In this week’s exercise, I discuss how to uncover social media content ideas by looking beyond the surface to discover authentic business message ideas and opportunities. An analog vs touch screen example looks at what’s NOT there, to feature and highlight what IS there, as a means to engage, inform and attract audiences.

Bi-weekly content generation exercises and motivation for anyone tasked with business or organizational storytelling, and seeking fresh perspectives to fuel audience interests, emotions and participation. Learn to tell better business stories today!

Read this article on my Substack page.