Mini Audience Motivation Portfolio

Samples of written and visual content packages

developed for business social media

Learning to Say 'No'

Saying ‘YES’ to flight training also means learning when to say ‘NO,’ and taking other actions. // Weather and flight conditions can change. We’ll teach you when, how, and what to consider for your safety, and others.


This is… Ace Pilot Training.


Good business social media content connects audience interests with business credentials giving the audience motivating reason to participate and engage. The ‘Learning to Say No’ message of this social media post highlights important instructional and competitive qualities of this flight school over the typical norm of a photo description or activity update.

School instructional character vs common photo description. | Social Media

Ace Pilot Training, Inc.

Facility recognition with an entertaining life connection. | Social Media

Ace Pilot Training, Inc.

Runway Workspace

At 7,599′ X 150′, runway 06-24 at our KABE home base provides generous workspace to drill your departure and arrival routine into a smooth, orchestrated performance.

Practicing anything was NEVER this much fun. 😎

Renewed Purpose

The textured influence of an esteemed meeting location… like a jolt of renewed group purpose, engagement and outcome. // Imagine.
Tour us! Discover YOUR new go-to meeting, conference and retreat destination. Be… INN•spired.

Destination awareness and attendance motivation. | Social Media

Rutgers University Inn and Conference Center

Competitive social and learning distinction. | Social Media

Ace Pilot Training, Inc.

Student Pilot ‘Non-Selfie'

We believe you’d rather nail the essentials of safe flight then know a school pal liked your pix. // At Ace, you’ll build decision making skills and become confident in mastering flight from the left seat. [ now that’s worth… liking. 👍 ]


While you’re working out ways to slide ‘aviation time’ into days like today, we’ll make sure we’re ready when you arrive.

Choice Motivation

Choice… it’s more than something you have – it’s something you DO. Choice, is an ACTION. // To those choosing NGFS for their training, instructing, rentals, and aviation dreams… we value who you are as individuals, and appreciate your thoughtful choice.


[see client testimonial and business update at the bottom of this site.]

Audience motivation and customer gratitude. | Social Media

New Garden Flight School

Student centered employment opportunity vs ‘we’re hiring.’ | Social Media

Rutgers University Inn and Conference Center

Commute Graduation

Reluctant student commuters find joy in our Residence Coordinator positions that include an ON-CAMPUS apartment. [WHAAAAAT!?]


Campus housing, block meal plan, work experience… oh, THIS-IS-SWEET!! [Share the joy!]

Front of the Class

Student pilots are required to sit… in the FRONT of the class AND, NEXT to the instructor. 😳 // That assigned, left seat, is also YOUR future seat as Pilot in Command.


IMAGINE => YOU at the controls, maneuvering a winged vehicle across the sky… … … bet that front-of-the-class / instructor thing didn’t bother you a bit.

Yeah, you’ve got this!

Entertaining classroom reference and audience visualization. | Social Media

Ace Pilot Training, Inc.

School triumph in serving customer aviation interests. | Social Media

Princeton Flying School

Dream Performance

Empty tie-downs… 39N’s version of a ’mic drop’ by student pilots, renters, and first timers chasing the day, and the dream of flight. // WHOA!!
Holding back on your ‘pilot’ curiosity? Stop in! Let that be your first of many, aviation ‘mic drop’ moments. |

Brett Bonnville

Over the past 20 years I’ve honed a distinct approach to crafting business content that reveals authentically rich, audience empowering stories for organizations across a number of industries.

Combining message strategy with audience motivating words and in-the-moment visuals, my work stands out from everyday activity descriptions and informational updates. This brings the reader in close, fueling long term participation, meaningful engagement, and business distinction.


Tired of your everyday message? Let’s talk!

  • Theme oriented messaging
  • Short format champion
  • Social, digital & print media
  • Competitive & audience strategy
  • Dynamic photography & video
  • Marketing centered
  • Easy going personality 
  • Flexible to fit needs

More background:


Note: I wrote, styled, captured and designed the above featured projects for the businesses mentioned.

Helping You Tell a Better Business Story

That's the Mission

Tell an audience motivating business story today!

Authentic content development and marketing communications support. | Available for part-time/fill-in projects, added support and assistance.

Email me for project consideration and questions. 

“Hey Brett! – Your work is terrific! What an artist you are in conveying a message with pictures and text! Thanks so much for what you’re doing in giving us that online presence and exposure so important to our growth! We’ve just passed our 12th anniversary and I think what you’ve done has been a major part of our success! I’m grateful for your art and for your friendship! Thanks!!”

Court Dunn, Owner – New Garden Flight School | October 2021

UPDATE: I worked with Court and NGFS from January 2015 through May 2023, when the township that owns the airfield where this school is based, purchased his growing business. [Posting Strategy: One audience energizing post per week, consistently every week, every month, throughout each of the 8+ years.]